Yes, your website is making sales, but do you know which mediums are driving those sales? Consumers tend to research products in a variety of different ways, which means that a consumer can land on your site from different means. Watching the metric reports of where your traffic is coming from should assist in knowing where your target audience may play online.
TREND: Social & Mobile Use Impacts Online Shopping
As more and more people use social sites to interact daily, less than half will go shopping without at least checking in on social sites for information.
TIP: Use Tracking Codes for Online Promotions
If you’re planning on scheduling an online promotion for one of your products, let RMP assist you in creating a unique tracking code that will be related to that product and promotional date. This code will be tracked individually for each medium you use it in, either email marketing, Facebook, etc., and will allow you to watch how many online purchases were made from each medium using the given code. You will be able to tie your sales directly to the mediums in which you advertise.