Last week we spent 3 days at the Internet Retailer convention in San Diego. It was an opportunity for 8,000 professionals in the ecommerce industry to come together and discuss current trends and technologies. It could not have aligned better with our objectives at Rapid Marketplace for helping you grow your business. See below for our 3 most important takeaways from this conference; unique content, social media, and mobile commerce.
Internet Retailer Convention Takeaways:
Unique Content is King
One of the most important aspects of a ecommerce website with regards to SEO Value is unique content. Providing generic information from manufacturers and other websites provides absolutely no value to your website.
Social Media and its relation to Ecommerce
Businesses have been hopping on the social media trend at an alarming rate, but in most cases are using it ineffectively. Utilizing a target strategy with a focus on ecommerce will pay huge dividends in the long run.
Mobile Ecommerce Usage Continues to Grow
As we continue to enter a new age of technology the consumer use of mobile media, including tablet use has skyrocketed. It is vital that businesses take notice of this trend and equip their websites accordingly.
Ecommerce Industry News
Tablet purchases surpass smartphones for ecommerce sales
E-tailing research group finds that online consumers are not only using tablets more for making their online purchases, but the experience itself is better.
Social Media has changed Marketing Campaigns forever
The emergence of social media use in the business world has forced Marketers to adapt their strategies to meet new circumstances.
Creating a solid Email Marketing Program
93% of web users subscribe to permission based email, and while it’s the general perception that social media has rendered email useless are off point.