This week I would like to address the ever growing coupon industry fueled by the new found popularity of websites like “Groupon.” For companies that are in the business of selling specific products and services that could benefit from gaining new business at a discounted rate this could be a great service to look into. By promoting a daily discount through Groupon you can target your customers by city and zip code so that only those who reside in your target markets have the ability to access and utilize your promotional discounts.
Tips and Trends:
TIP: Decide if using Coupon sites is right for your company
Daily coupon companies such as Groupon and Living Social have been taking the advertising business by storm lately by capturing local audiences looking for special deals, is this technique right for your company?
TREND: Advertise using Facebook Ad tools
The great thing about using the Facebook Ad tools are that they allow you to break down the demographics or your target audience in a way that no other company can. The great thing about this service is by taking the interests, ages, genders, etc. from the profiles of Facebook users you are able to target the exact types of people who normally purchase your products or services.
TIP: Create a video to post on your website
By posting a video to your company website you are not only adding valuable unique content, but you are also giving your business the opportunity to reach their target customers on a more personal level. This tool can allow you to give a direct message or lesson in your own words directly to customers.
Ecommerce Industry News
Living Social spears new wave of spending addiction
The new phenomenon of websites such as Living Social send you one “super-discount” per day has led to rapid spending among some Americans.
Get the most out of Google Reader
Real-time web is becoming a more important news source every day, so it’s important not only to be up to date on the current use of RSS, but to master it.
LinkedIn can be a very important traffic sources
With the professional social networking website LinkedIn gaining more and more popularity, it is finally becoming a valuable source for generating traffic to business websites.