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Ecommerce News > Ecommerce News & Newsletters > 2011 > October > What's Your Holiday Promotion Back-Up Plan?
What's Your Holiday Promotion Back-Up Plan?
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Ecommerce News, Tips and Information YOU Can Use! |
October 13, 2011 |
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If you’re only planning one promotion this holiday season, please consider a second promotion to tie-in with your main offer. You always want to find the right way to talk to your customer, but if they aren’t happen with your main offer, what is your plan if they go somewhere else. Creating a secondary or complimentary promotion around the holidays is a good way to keep people interested in your products and can give those savings to fit in their budgets as well.
Ecommerce Tips and Trends
TREND: Everyone has a “Price”
When it comes to online offers, everyone has a price that they can’t pass up. Well, what is that elusive price? You may be surprised? Click and learn more.
TIP: Make your content easy to find
To sell your products online, step back, and think of how you like to shop for products. You want to find them quickly and easily, right? Well, so does your target shopper. Make it easy for them on your website by trying to offer your products in more than one category. This will make items easier to find, plus you can cross-sell them, by placing complimentary items on the same page. The easier it is for your customer, the better their online experience will be, and the more products they may purchase.
Ecommerce Industry News
Flash-sale e-mails spark more purchases when sent late in the afternoon
The best time to send the marketing messages is after 3 p.m., a study says.
E-Commerce Success in Any Language
The most important aspect of business should not be forgotten when developing a campaign for international expansion: Respect the customer.
A wretched third quarter ends with a rotten week for e-commerce stocks
The Internet Retailer Online Retail Index lost 1.6% for the week, 18.7% for Q3.
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