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Ecommerce tips, tricks and trends to help you be more successful selling online. Select from the articles to the left.
Introduction to Content Management Systems
What exactly is a content management system (CMS), and how do you know which one to choose? This article introduces the basic features of the CMS and makes recommendations to businesses looking to invest in this type of technology.
Is Ecommerce Right for You?
Curious about whether or not ecommerce is for you? This article defines ecommerce and points out some of the general criteria often used to determine whether or not products will sell online.
Ecommerce Sales Through the Holidays
As an ecommerce retailer anticipating the upcoming holiday season, you might wonder how both your business and your sales will be affected by the state of the economy. This article provides some insight into the expected behavior of online sales in the upcoming months.
What is Internet Marketing?
Throughout the last couple of years, and especially during the recent economic recession, you might have heard someone drop the buzz word "internet marketing" a couple of times. Did you ever consider the real benefits of using this strategy? This article defines internet marketing and describes several benefits of its use.
Using Social Networks for Ecommerce
Although the primary purpose of social media (sharing) is not exactly equivalent with that of ecommerce sites (selling) these media can still, with a little bit of effort, be used to generate online sales for ecommerce organizations.
PCI Compliance for Ecommerce
Although the Payment Card Industry Data Security Standard (PCI DSS) was designed to help companies protect sensitive customer data, most small businesses find the Standard difficult to comprehend and hard to abide by. This article provides an introduction to the PCI DSS and discusses the manners in which organizations, particularly small businesses and ecommerce companies, can achieve PCI compliance.
10 Tips for Selling Products Through Social Networks
Social media have a profound effect on the manners in which ecommerce organizations engage and communicate with their customers. This article provides a list of the top 10 tips for selling products via social networks.
Drive Traffic to Your Site - Use Affiliate Marketing
As an ecommerce organization, you have probably at least heard of cost-per-click (CPC) and/or pay-per-click (PPC) advertising, but did you know that this type of advertising is a form of what is called "affiliate marketing?" This article discusses the technique of affiliate marketing, as well as its benefits to ecommerce organizations and their affiliates and the common methods typically used to compensate these special marketing partners.
Review your Traffic Regularly
The easiest and most effective way to review the traffic to your website is Google Analytics. This tool is essential for small businesses that want to keep track of their page traffic.
Create Social Network Accounts for your Business
Social Networks such as Facebook and LinkedIn have become vital marketing tools for businesses of all sizes. It is therefore imperative that small businesses embrace this trend and not get left behind!
Social Networking Icon Promotion
Once your company has created its social network pages it is crucial for them to make sure that customers are aware of these pages. By promoting these pages with icons on your company website it allows customers to find them quickly and easily.
Use the RMP Product Analysis Tool
Rapid Marketplace has recently developed a tool that makes it easy to identify buying patterns on your website and also to distinguish the difference between the units sold and dollars generated. This tool also breaks down the top tem most popular complimentary products, making it easy to see what products are usually purchased together.
Use Google Remarketing to Engage Customers
Google is now offering a feature rooted in “interest-based” advertising that allows AdWords users to keep a more constant exposure of their ads to customers who already showed a possible interest in their product.
Regularly add unique content to your website
By adding unique content to your company’s website on a regular basis you are not only making sure that your site stays relevant, but you are also improving your standing with Google at the same time. The score that your website is given by Google is greatly influenced by the amount of unique content present, and to be adding more of it on a regular basis can only improve your score.
Create an Internet Marketing Plan that will help your business flourish
By actually sitting down and putting a plan on paper it helps to create a clear cut plan of action. Without defining what your company’s actual goals are, it is hard to measure any real progress that comes from a marketing campaign.
Create a Blog for your website
By creating a Blog and adding unique content to it on a weekly or monthly basis, you are not only providing an easy way for customers to interact with you, but you are also providing valuable information that will improve your websites ranking with Google.
Using Discount and Coupon Codes to Increase Traffic
By simply creating a monthly promotion such as “free shipping on all orders over $50, or 20% off online orders in the month of June” you are able to generate a buzz among potential customers and increase traffic to your website at the same time.
Personalized Product Recommendations
Online businesses depend on sales to be successful. How can you increase the chances that you will make a sale? This article discusses how recommendation technology can positively impact your online business.
Unique Ecommerce Content is King
One of the most important aspects of a ecommerce website with regards to SEO Value is unique content. Providing generic information from manufacturers and other websites provides absolutely no value to your website.
Social Media's Impact on Ecommerce
Businesses have been hopping on the social media trend at an alarming rate, but in most cases are using it ineffectively. Utilizing a target strategy with a focus on ecommerce will pay huge dividends in the long run.
Mobile Ecommerce Usage Continues to Grow
As we continue to enter a new age of technology the consumer use of mobile media, including tablet use has skyrocketed. It is vital that businesses take notice of this trend and equip their websites accordingly.
Decide if using Coupon sites is right for your company
Daily coupon companies such as Groupon and Living Social have been taking the advertising business by storm lately by capturing local audiences looking for special deals, is this technique right for your company?
Advertise using Facebook Ad tools
The great thing about using the Facebook Ad tools are that they allow you to break down the demographics or your target audience in a way that no other company can. The great thing about this service is by taking the interests, ages, genders, etc. from the profiles of Facebook users you are able to target the exact types of people who normally purchase your products or services.
Create a video to post on your website
By posting a video to your company website you are not only adding valuable unique content, but you are also giving your business the opportunity to reach their target customers on a more personal level. This tool can allow you to give a direct message or lesson in your own words directly to customers.
Drive Traffic to Your Website
The most important thing you can do via your social network groups, newsletters, and pay-per-click ads is to harness these tools to drive increased traffic to your actual company website.
Start using LinkedIn to increase Web Traffic
Linked in can be huge source of valuable traffic to your company’s website. The best thing about this social network is that everyone using it is a profession, so it is business friendly.
Create a Customer Loyalty Program
The most challenging part of ecommerce is not getting the first sale, but actually getting that original purchaser to become a repeat customer. By implementing a customer loyalty program you are allowing these previous customers to receive exclusive discounts that offer an extra incentive for a repeat purchase.
Go Green ... Even When it Comes to Technology
Out of all the trends that come along, the act of “Going Green” appears to be the most resilient trend yet. While this trend is far from a new development or corporate secret, it is important to not the impact that this trend has on society, and the amount of positive PR that can be gained by jumping on board.
Broadcast your upcoming holiday promotions NOW!
Even though it is the middle of July and giving thought to the holiday season seems like a ludacris idea, this is the most important time for your company to start planning. By getting your promotion plan started now it ensures that your company will have a leg up on the competition, which is sure to make your holiday a lot merrier.
Upcoming Trends for Mobile Commerce
Mobile Commerce sales may increase over 170% in the next four years. Your phones may even replace the need for your wallets.
Use Facebook to generate referrals
Facebook is expanding its usefulness as a business tool by the day. With the rapid increase in business traffic that the site has been getting companies have started using it as a business referral hotspot.
Start using “Google Boost”
Google has recently created a new aspect of Google Places, called Boost, which is a location-based ad product for local businesses. Boost Ads show up when users search for local businesses and these ads will display as “sponsored links.”
Create a “LinkedIn Game Plan” for your ecommerce business
LinkedIn is a very powerful business marketing and networking tool, but one size does not fit all. It is important that each member of your staff has a plan in place that is Taylor fitted to maximize their potential of the network.
Consider Adding a “Live Chat” Feature to your Website
Adding the option to receive help or answer questions during normal business hours on your company’s website shows potential customers that you care about customer service and are willing to do whatever it takes to ensure that they have a positive purchasing experience.
Add a “QR Code” to your Marketing Materials
The great things about QR codes are that they allow potential customers to go directly to your company website simply by scanning this code with their smart phone. These codes not only improve the ease of access to your site, but they also show consumers that your company is "tech-savvy."
Using Social Media for Lead Generation
Outside of gaining leads through your websites, social media sites are an excellent source to gain potential leads and converse with them before a sale. This is a very important channel for lead generation.
Social & Mobile Use Impacts Online Shopping
As more and more people use social sites to interact daily, less than half will go shopping without at least checking in on social sites for information.
E-Commerce Brand Tips for Facebook
Facebook, the largest social network, has more than 600 million active users. Here are a few tips on how to take advantage of Facebook as a viable sales tool.
Using Social Media in your Email Marketing Campaigns
Email Marketing Campaigns are a great way to spend your company’s message, but how do you intend to grow your email lists? If you currently have a presence in a social media venue, let the two work together!
Quick Email Marketing Tactics
Don’t let the rise of Social Media scare you away from your Email Marketing Campaigns; users still go to their emails to find company news and offers from the sources they signed up for.
Tablets are here, and mobile ecommerce is growing
Will marketers be ready for tablets to begin replacing their product catalogs? All marketers need to be ready.
The Fun in Shopping Online
When it’s fun, shopping is a fantastic time! Just like placing products in movies, making the online shopping experience entertaining will drive consumers to enjoy what they are doing.
Tips for Success: What to do with Facebook Ads
Scheduling ads to run on Facebook is becoming more popular to promote your brand in the social media world. Take a look at a few tips to make sure your ads are running successfully.
Stop Abandonment in your Shopping Cart
Of course driving customers to your online store is the main goal, but what do you do when they don’t complete the checkout process? It’s just as important to get them through the checkout process as it is to get them to your website.
What to do once someone “Likes” your Facebook Page
Now that you have your targets and customers liking your Facebook, or social media page, what should you do? What should you post? Read on to discover a few tips.
How to Improve Your Images on Your Website
Of course you want everyone to go to your website and purchase something, don’t you? Well, don’t scare them away by having bad images or videos posted. After the jump are a few tips on how to make your content more attractive.
Making a Profit through Social Media
It’s always fun to get your business a page on a social website and post a few items, but what is it really doing for your company?
Everyone has a "Price"
Online offers, sales and coupons may seem like a stressful endeavor, but they are a great way to drive traffic to your website and make online sales.
Online Sales Tips for the Upcoming Holiday Season
Top Email Tips for the Holiday Season
Tips to get your Website ready for Holiday Shopping
Tips to run a Successful Holiday Promotion
Thanksgiving and Christmas are coming very, very quickly, so now is the best time to make sure your website is ready to handle the holiday shoppers looking to make purchases. Click here for a few website tips.
Tips for Holiday Email Marketing Programs
As you look for the holiday shopping sprees to help with your bottom line, don’t forget to reach as many people as possible with your holiday promotions and offers. As the warm weather fades and the colder weather is upon us, try to warm everyone up with a few messages that will help you reach your holiday sales goals.
Using Facebook for Your Ecommerce Sales
Posting messages on Facebook is great, but take a look at what at a few other tips for your Facebook Ecommerce Business.
Ecommerce Trends for B2B Clients
B2B ecommerce is growing in not only design functionality, but innovation around the overall experience with the website. Click through to see a few additional trends.
Grab Attention While Selling Online
Good, unique content for your products will help snag you more attention. Click through for a few tips.
Build Better In-Bound Links for Ecommerce Sites
A strong link building strategy is critical for a successful SEO campaign. Click through to see a few tips on how continue your momentum.
Don’t Let Your Homepage Slip!
Your homepage may be one of the most valuable pages on your website and should never be overlooked when you are updating your website. Click through to see a few tips.
Looking Forward to 2012!
Online sales are becoming more and more popular, just look at what happened on the recent Black Friday and Cyber Monday. Click through to see a few thoughts on upcoming trends for 2012.
Mobile is Changing the Landscape of Local Search
Not only have our cell phones become our right hand man by offering quick access to calling, calendars and the Internet, but they are helping to increase searches for local businesses. Click through to read more.
Online Shopping – The Gender Battle
Everyone always makes the claim that women love to shop, right? But as online shopping goes, do men take the cake for the most purchases? Click through to find out.
How Social Media Affects Online Sales for Brands
Have you seen how quickly social mediums are growing? Well, many marketers have noticed how their bottom lines are being affected. Click through to find out more.
How to Make Money after the Holidays
Does your business slow down each year after the holiday season? Why is that and what can you do to help? Click through to read a few tips.
How do Colors affect Online Marketing?
You’ve heard that oranges and reds can make you hungry and light blues can put you at ease, but how do colors change people’s mood on a website? Click through to find out more.
Top Ecommerce Trends for 2012!
How often do you think about your ecommerce strategy? We have a few items that you should begin thinking about for this year. Click through to read a few current trends.
How to grow your Email Subscribers
You want more customers to receive your emails, but why should they? What are you doing to make your list a “must join”? Click through to find out more.
New Year’s Resolutions for 2012!
Every business is looking to improve each year, but what are you doing to grow and expand your business? have a few items that you should begin thinking about for this year. Click through to read a few tips.
What can YouTube do for your business?
YouTube is a great place for funny videos, but did you know it is also one of the top search engines for information. Click here to find out more.
Quick Website Improvements for 2012
Will the landscape of ecommerce change in 2012? If you still have to lay out a strategy or try to figure out what you need to do to get better exposure and drive traffic to your website, focus on the following tips here.
Increase Your Email Open Rates with Better Subject Lines
Just because users joined your newsletter list and you send them emails doesn’t mean they will actually open them consistently. Well, that needs to change. Click through to read a few tips on how to increase your open rates.
SEO Tips for Your Blog
A blog can have a great impact on your business. If you don’t have one, why, and if you do, what are you doing with it? Click through to find out more.
New Trends in Segmenting Email Lists
Think about it … when you receive an email, would you prefer it to speak directly to you, rather than a bland, blanketed statement? Well, your customers don’t want that either. Click through for a few ideas.
Digital Marketing Best Practices
As you know, there are many ways to market your website and your business online, but what things really attract customers to come to your website? Plus, what keeps them coming back? Click through for a few best practices.
Improve Website SEO with Internal Linking
Just because you have good keywords and decent content doesn’t mean you should be finished with your SEO Strategy. There’s another easy strategy that you need to put in to action right away. Click through to learn more.
Getting Those Bounce Rates Even Lower
If you are big in to analyzing your web statistics like we are, you too may be frustrated by your website bounce rates. Well, if this is you, click through to identify a few tips on how to get these numbers a little lower.
Punching Up Your Content Strategy
So, do you know what your audience is looking for when viewing your ecommerce website? What is your content saying to them? Is it keeping them interested enough to work through your purchase cycle? Click through to learn ways to beef up your content strategy a little more.
Examining the Differences between a Mobile Website and a Mobile App
Most likely you’ve heard mentions of Mobile Websites and Apps being kicked around, but do you know the differences and how they benefit your ecommerce business? Click through to learn more.
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